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KING 5’s “True Stories” Campaign

Here they are…

KING 5’s “True Stories” campaign scored Promax Gold in Las Vegas last June. Here are the four spots showcasing Seattle/Tacoma’s #1 Morning News Team with my VO.  



Four on-air personalities. Four spots. The Bones of KING 5’s “True Stories;” a strategy designed by branding consultant Lisa Phelps Dawes of LOOP; supervised by KING 5’s Cherylynne Crowther, Dir. of Integrated Creative Services with Enrico BenjaminKING 5 Senior Writer/Producer.  The campaign delivers a promo Hat Trick: 1) a dynamite on-air image campaign of :30s that 2) drove website traffic using a little game dynamic; and 3) while it rewarded users with a speedy “pay-off,” the campaign honored the curiosity that drove them there. On the site, users can explore and learn more. Visit theexclusive “True Stories” website. Congrats, KING5…



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